Drive Smart Campaign Continues
Over the last year, MOTRAN has continued their work to promote driver awareness and safety throughout Midland-Odessa and the entire Permian Basin.
From 2011 to 2012 (last year of complete data), the number of registered vehicles and daily miles traveled in the Odessa District increased dramatically resulting in a dramatic increase in crashes and fatalities.
“Road improvements take time,” stated James Beauchamp of MOTRAN. “But as we saw the sharp increase in crashes and fatalities, we realized that we needed to find things we could do immediately to try and curb this trend. The number one safety tool available to all drivers is increased awareness and extra caution.”
The program has centered on five primary strategies for drivers: Stop for red lights and stop signs, Maintain safe speed and distance in traffic, Always wear your seat belt, Remember to yield, and Talking and texting distracts from driving.
Over the next year, MOTRAN will focus the Drive SMART campaign on its new STOP MEANS STOP message. “Approximately a third of our fatalities and untold crashes in the Basin occur simply because someone didn’t stop at a stop sign, red light, or yield the right-of-way at an intersection,” said Beauchamp.
“People are busy and working harder than ever,” stated MOTRAN Chairman J.D. Faircloth. “However, no one is in such a hurry that they should be disregarding stop signs or running red lights. Unfortunately, too many people don’t stop and think about the consequences. We are committed to changing that mindset and making them aware that stopping at stop signs and red lights isn’t just about abiding by the law, it saves lives.”
Traffic and Accident Increases
- Registered Vehicles Up Nearly 33,000
- Daily Vehicle Miles Up Over 1,000,000
- Crashes up 18%
- Fatalities Up 47%